Getting the beer to find a place during the celebrations of the night parties in Santo Domingo was a challenge, since the brand's guidelines are very different from this. This proposal tried to fill all those expectations, leaving a little brand action. Taking this into account, we could find a more lively proposal in terms of colors, more active at night, and an event to fill the nights with life..
Paulaner Dominicana
Art Direction-Motions-Graphics
June 2018
We want to teach you to feel like a fish
in the water in night taste, an experience that will be unforgettable
in the colonial zone of Santo Domingo with Paulaner.
PAULANER BEER
